Digital Marketing: 7 benefits for your business!

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Digital Marketing is the bridge between your business and your customers. It is the process of attracting new customers and being able to identify, anticipate and satisfy the needs and desires of those who are looking for what you have to offer.
benefits-of-digital-marketing


To do this, you have at your disposal several digital channels that allow you to communicate with a specific audience. Some examples of these channels are search engines, social media pages and email marketing.

Every business, regardless of size or industry, needs and benefits from a digital marketing strategy. Not convinced?

Discover 7 benefits that digital marketing has to offer your business:
1. Greater financial accessibility

Digital marketing is considerably more affordable in monetary line data terms than other forms of marketing. Of course, prices vary widely depending on the strategy adopted, but advertising costs, for example, tend to be lower in digital than in other forms of marketing.

Thanks to greater accessibility, digital marketing has given small and medium-sized businesses the opportunity to compete with large companies in the market. For example, Facebook Ads campaigns have tools that allow you to highlight a publication while investing much less than printing flyers. In addition, with Facebook Ads you can segment your ads so that they appear only to an audience that you define.

Find out how we can help you reach new audiences with Facebook Ads!



2. Easy access to mobile devices

According to Data Reportal, it is estimated that, at the beginning of 2022, there were 16.07 million mobile connections in Portugal. This data tells us that it is rare to find someone who does not have a mobile phone in their hands, which is likely to also have access to the Internet.

Knowing that your audience is most likely to be online on a mobile device opens the door to several business opportunities, as well as greater visibility and proximity to your audience .

Thanks to the location data that smartphones collect, you can also choose to target your audience based on their geographic location and at different times of the day. For example, you could show an ad for your restaurant to people within a 5km radius, around their regular lunch hour.

Optimizing your content for search engines is also an essential step if you want to appear when potential customers search for your product or service. Often we need something that satisfies a need at that moment and the first search results will certainly be the ones chosen. And contrary to what was thought, it is no longer enough to pay to appear, the content we are offering also needs to be relevant and useful to respond to the audience's desires.

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