Developing the test plan

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The final step of the CRO audit is to create a roadmap for improvement. It involves developing a testing plan, including A/B testing, to empirically validate and implement potential improvements. This step is crucial to ensure that the changes made are effective and positively contribute to the conversion rate.

Develop a testing plan, prioritizing areas with the greatest potential for improvement. Set clear goals for each test, whether it's increasing click-through rates on CTAs or improving form completion rates.

Use A/B testing tools like Optimizely or Landingi to conduct chinese overseas europe data examinations of websites, e-commerce sites, and landing pages, and make sure to run tests long enough to gather actionable data. Analyze the results and implement changes based on empirical evidence.

What a CRO Audit Should Include: 10-Step Checklist
How much does a CRO audit cost?
The cost of a CRO audit can range from a few thousand dollars for a basic assessment to tens of thousands for a comprehensive evaluation of a large e-commerce site.

Cost is influenced by several factors, including the size and complexity of the website, the depth of the audit, the reputation and experience of the agency or consultant performing it, and the company's specific needs and objectives. Here's a general breakdown:

Small and medium-sized business websites: For smaller websites with a limited number of pages and features, a basic CRO audit could cost between $1,000 and $5,000. These reviews typically cover key aspects such as a basic UI/UX review, content evaluation, and key conversion pathways.

Large Enterprise Websites: For larger websites with more complex structures, such as multiple product categories, advanced features, and extensive content, the cost can range from $10,000 to $25,000. These comprehensive audits include an in-depth analysis of all aspects of the site, including a detailed user journey map, advanced analytics review, and extensive testing plans.