Design a registration form like SocialPilot

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The registration form should be highly visible and easy to fill out. Minimize the number of required fields, collecting only essential information to reduce barriers to entry. The goal is to make the registration process quick and easy to maximize conversions. Take a look at the two forms below. Would you prefer to fill out the Hootsuite form (on the left) or the SocialPilot form (on the right):

Webinar registration form - examples of good and bad implementation
Include benefit-oriented bullet points like G2
To quickly communicate the value of the webinar, use bullet points to list key takeaways, takeaways, or learning outcomes. By highlighting benefits rather than features, you keep the focus on what attendees will get, making it more compelling for users to sign up. Combine this with clever use of icons for visual appeal (as G2 did), and you can expect extraordinary results:

G2 On-Demand Webinar Series - Visually Enhanced Agenda
Add social proof like Babbel or Unbounce
Trust elements such as testimonials, customer logos, or comments engineer data from previous attendees can reassure visitors about the webinar's quality. Social proof builds credibility and demonstrates that others have found value in the content, which can positively influence their decision to register. Just take a look at this striking logo wall placed under the main section of the Babbel webinar landing page:

Testimonials build trust and credibility on landing pages
Or check out the testimonials section embedded in the Unbounce webinar landing page:

A well-designed webinar landing page engages visitors with testimonials from attendees
Use calls to action (CTAs) like Wordstream
A well-designed CTA button is essential for guiding visitors to sign up. Use action-oriented language, such as “Sign Up Now” or “Reserve My Spot,” and make the button stand out visually with contrasting colors. A clear and compelling CTA is crucial for encouraging sign-ups. Below is an ideal example created by Wordstream. Don't overlook the cleverly placed UVP above the button.

Compelling landing page with call to action and UVP
Don't forget the countdown timer like Pipedrive
Creating urgency is a proven tactic for boosting conversions. Adding a countdown timer that indicates how much time is left until the event starts or registration closes can motivate visitors to act quickly and sign up immediately, especially when there's a sense of limited availability. Pipedrive knows this well, as you can see in the screenshot below. One thing, however, that could be improved is that its countdown timer isn't very visible and somehow gets lost in the background. A few slight tweaks with the font, color, and/or frames can easily hit the mark.