A somewhat outdated idea given that today filling the text with just one keyword scattered here and there is an excellent practice for NOT being rewarded by Google .
But what is it? And what are the aspects to take care of to optimize an article or a website without falling into keyword density? Let's see it right away.
[This is an article originally from April 2014, updated July 2024]
Summary [ hide ]
1 What is Keyword Density and How to Use It Today
1.1 What is keyword stuffing?
2 Should keyword density be measured for a website to be liked by Google?
3 Beyond Keyword Density: What Do Search Engines Consider Today?
4 Grow with good keyword research and the quality of your content
4.1 What is keyword research (KW Research)
4.2 How is KW Research done?
4.3 Why is keyword research important?
5 Is Keyword Density in SEO Texts Still Important?
What is Keyword Density and How to Use It Today
Keyword density, which translates to “keyword density,” measures the number of times a specific word appears in a text.
Until recently, it was thought that keyword density was very important for SEO.
In fact, for some there was even an optimal number of keywords to use to appear at the top of the SERP.
In the early 2000s, in fact, search engines mexico whatsapp mobile phone number list were not as advanced as they are today and inserting keywords into the text was useful because it helped them classify pages. Now this is an obsolete practice .
Currently, the focus is more on the quality and relevance of the content rather than on the density of keywords.
Indeed, the excessive use of keywords – or keyword stuffing – is seen as a “spammy” practice and can damage the visibility of a website, at least theoretically, even if I personally believe that the first immediately visible damage is in terms of credibility (and waste of time in producing content of this kind).
What is keyword stuffing?
Keyword stuffing refers to the practice of forcibly repeating a keyword within a text , making it practically illegible and unnatural in the eyes of the reader.
So keywords are no longer needed? We didn't say that! Common sense should be used and a keyword should be inserted into the text in a natural way, without exaggerating or disturbing the reading.
