以客户为中心的营销

[bitheerani42135]

和许多自由职业者一样，亚历克斯过去认为营销意味着她必须写关于自己的内容。关注客户的痛点和需求更有效，也更容易。



Alex 通过向客户展示她了解他们的需求并 美國數據 能满足他们的需求来吸引高薪客户。我称之为以客户为中心的营销。

以客户为中心的营销始于制定关键营销信息。Alex 的营销信息包括：

“教育你的学习者。

评估你的程序。

提升你的声誉。”

“创建引人注目的学习内容，并展示继续教育作为改变患者治疗结果的驱动力的价值。”

这是消息在 Alex 主页顶部的显示方式。

Alex 的主页

Alex 如何利用 LinkedIn 打造自己的自由职业业务
自 2006 年以来，Alex 一直在 LinkedIn 上工作。她的 LinkedIn 个人资料包括以客户为中心的营销信息，包括她的标题。

Alex 的 LinkedIn 个人资料

查看 Alex 的LinkedIn 个人资料。

和许多自由职业者一样，Alex 一开始并没有策略性地使用 LinkedIn。加入联盟后，Alex 开始通过 LinkedIn 与她在那里认识的人保持联系。

“通过这种虚拟连接，可以快速讨论潜在项目。如果潜在客户成为客户，那么对话通常会从社交媒体转移到电子邮件或电话，”她说。

在 COVID-19 疫情期间，LinkedIn 对 Alex 来说变得更加重要。“这是我选择的社交平台，在这里我可以分享有关 CME 写作的信息，我希望这些信息能有所帮助，并吸引人们关注播客和我的其他产品。”

Alex 喜欢在 LinkedIn 上进行虚拟对话，并倾听业内人士的担忧和痛点。她利用所学知识寻找新方法来帮助客户和其他自由医学作家。

通过跟踪 LinkedIn 指标，Alex 可以了解谁查看了她的个人资料以及哪些内容引起了人们的共鸣。她利用这些信息来开发更多有用的内容。

[yadaysrdone]

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