Ethical Considerations & Building Sustainable Advocacy

AEO Service Forum Drives Future of Data Innovation
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Rajulk985
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Joined: Tue Dec 17, 2024 3:23 am

Ethical Considerations & Building Sustainable Advocacy

Post by Rajulk985 »

Measurement: Track how many referred users complete the desired action (e.g., full bot onboarding, first purchase, specific content consumption). The quality of the referred user is as important as the quantity.
A/B Testing Incentives & CTAs:

Optimization: Test different types of incentives, reward amounts, and wording of your "share" prompts.
Example: Does "Share with 3 friends" perform better than "Invite your network"? Does a 10% discount outperform early access?
Monitor Churn of Referred Users:

Retention: Are users acquired through viral campaigns as engaged and retained as users from other sources? If not, refine your onboarding for referred users.
Viral marketing, especially when leveraging personal contacts, carries significant ethical responsibilities. Missteps can quickly erode trust.

Respect User Privacy:

No Contact Scraping: Never attempt to access or scrape singapore telegram mobile phone number list users' personal contact lists from Telegram. This is a severe violation of privacy and Telegram's terms.
Opt-in for Referral Programs: Users must explicitly opt-in to participate in any referral program.
Transparency: Clearly explain how referral links work and what data is tracked (e.g., "We track unique link clicks to credit your referrals").
No Spamming:

Empower Sharing, Don't Force It: The goal is to make sharing easy and rewarding, not to pressure users into spamming their contacts.
Discourage Mass Unsolicited Shares: Design incentives to reward quality referrals, not just quantity of shares.
Genuine Value Proposition:

The underlying product or service must genuinely provide value. If it doesn't, viral efforts will quickly backfire as disappointed users won't recommend it.
Focus on Reciprocity: Incentives should feel like a fair exchange for the value provided by sharing.
Clear Communication & Instructions:

Make the referral process incredibly simple and transparent. Users should understand exactly what they need to do and what they (and their friends) will receive.
Quality Over Quantity:
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