I. Influencers Using WhatsApp to Engage Their Own Audience
Influencers, particularly micro and nano-influencers who prioritize authentic connections, are building their own WhatsApp communities. They collect WhatsApp numbers (with explicit consent) from their highly engaged followers through various methods:
Exclusive Community Groups:
Influencers create private WhatsApp groups for their most loyal followers.
Content: They share exclusive behind-the-scenes content, early sneak peeks of upcoming collaborations, personal thoughts, and direct Q&A sessions.
Value for Brands: This creates a highly whatsapp number list engaged, "warm" audience that brands can potentially access through the influencer, where recommendations feel more personal and trustworthy.
Broadcast Lists:
Influencers use broadcast lists (which deliver messages individually to recipients, unlike groups) to send personalized updates, announcements, or exclusive offers to their opted-in subscribers.
Content: This can include direct links to new content, flash sale alerts, or personalized discount codes from brand partners.
Direct Q&A and Advice:
Followers can message the influencer directly on WhatsApp for personalized advice or questions related to their niche.
Value for Brands: This direct interaction can be a prime opportunity for influencers to organically recommend products or services from partner brands.