What methods don't work in B2B marketing?

[samiaseo75]

Although many marketing techniques that we have only seen in B2C marketing are starting to work in B2B, some definitely do not. Which B2C marketing techniques should you definitely avoid in B2B?

Influencer marketing
Influencer marketing in B2C helps to increase public malaysia mobile phone number data awareness of a product . Whether it's a famous YouTuber promoting a beauty cream or an influencer drinking an energy drink while playing Minecraft, the main goal is to attract the audience's attention to the product. It is understandable that a manager of a large company will find it difficult to be convinced to buy from an influencer they may have heard of for the first time in their life, or someone who has nothing to do with their field.

Viral content
B2B marketing is not about viewership. It’s about ROI . Just because your viral video has been seen by ten million people on social media means nothing if none of them have bought your product. It’s much better to have 500 views that lead to 100 closed deals. Reaching the right people is far more important than reaching the largest audience possible.

Advertising on every channel
Don’t try to present your brand on every channel possible. Instead, ask yourself: Where is your audience ? On TikTok? On Instagram? On Facebook? Or on LinkedIn? If you find that decision-makers at your company are more focused on LinkedIn than TikTok, focus your marketing efforts and PPC ads on LinkedIn. B2B marketers should focus their efforts where they achieve the best results.

[yadaysrdone]

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