Strategies, Teams Often Struggle

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No Content Rules Means No Standardas Owned Content Platforms Grow In Importance In Integrated Marketing To Juggle The Increasingly Chaotic Demand For New Content.last Year, I Worked With A Financial Services Company That Wanted To Coordinate Its Content Marketing Functions. The Organization Had Built Multiple Blogs, A Thought Leadership Resource Center, And A Microsite With Presentations From Its In-person Events.

Separate Teams Managed Each Platform And (Weirdly) Competed For mexico phone number library The Same Audience Persona. The Company Had No Common Subscription Base Or Editorial Process. There Were No Common Content Rules. So, Was It Ok When One Platform “stole” A Content Idea From Another? Apparently Not, Given The Angry Reaction Of The Platform Manager.



But The Other Team Shrugged And Said, “well, Sorry, But Nobody Said We Couldn’t.” Was It Ok That The Sales-enablement Team Sent Another Team’s Subscriber Base A Sales-oriented Email? Same Answer.was It Right When One Team Kept Their Content Secret Until Launch, Fearing Another Might Beat Them To The Punch? Weirdly, Yes.