When it comes to selling a property, a real estate agent who has a deep understanding of the history of the properties for sale, their characteristics, and their market value can more effectively communicate the unique selling points of each property to potential buyers.
In addition, it can resolve queries, set the exact price of the property and instill confidence in potential buyers, ultimately facilitating a faster decision-making process.
For real estate agents representing buyers, having such knowledge is equally critical. This knowledge enables them to negotiate effectively and secure the most favorable terms for their clients. It can also provide valuable guidance on the property's long-term investment potential, allowing buyers to make decisions that fit their financial goals.
That said, let's look at all the information you can find within CASAFARI about the properties for sale on the market and how each of these pieces of information can help you in your day-to-day life.
Time in the market, a real key to negotiation
Knowing how long a property has been on the market can be a strategic advantage for a real estate agent when negotiating a lower price. A property that has been on the market for a long time may indicate that it is perceived as overpriced or has other issues that deter buyers.
Armed with this information, a real estate agent can use the time a property has been on the market to encourage a selling client to be more flexible with price, highlighting the importance of aligning the property with current market conditions and buyer expectations.
It can also give the professional a stronger negotiating position when representing the buyer, speeding up the sale and securing a better deal.
Charts within CASAFARI showing the time a property spends on the market
This valuable information can be found on CASAFARI in many different ways. On the property page, you can see how many days it has been available, as well as view a graph showing how long similar properties spend on the market, based on their price segment.
In our property valuation report, carried chinese overseas asia database out within the Property Valuation, you can also find out the average time that a property spends for sale or rent.
Property history and in-depth knowledge of a property
Along with time on the market, another interesting piece of information you can get on the CASAFARI property page is historical property data. Each property page shows when a property was listed for sale or rent, by whom, as well as increases or decreases in price.
Properties for sale on the market that have experienced multiple price reductions, for example, can be strong indicators that homeowners are more inclined to negotiate , which is always good information for you to have when representing a buyer/seller.
Alternatively, the owner may need professional help from an estate agent to set a competitive price and sell the property. He or she may be faced with urgent circumstances that make a sale necessary, such as a move, financial pressures or changes in personal circumstances.
Property History: Why This Data Is Priceless for Real Estate Professionals
Find out if the price of the properties for sale is correct
As a real estate agent, you know that if a property for sale is overpriced, it can deter potential buyers and ultimately reduce the final sale price. On the other hand, pricing a property below its price can result in a quick sale, but it leaves money on the table for the seller.
In addition to facilitating a smoother transaction, correctly pricing a property is essential to building trust with clients. Real estate agents who can offer a well-researched, market-adjusted price instill confidence in their clients, demonstrating professionalism and expertise.
Estimated values for a property shown within the CASAFARI Property Valuation Report
With Property Valuation, you can check what the appropriate market value would be for a property for sale in your portfolio or that a buyer client wishes to acquire, allowing you to adapt the price or negotiation strategy accordingly.
This property valuation is carried out based on comparable properties on the market, those that have similar characteristics and are located in the same location as your property. This way, you can be sure that your property is only compared to those that will really compete with it for buyers.
How CASAFARI Market Analysis Helps Real Estate Agents Sell More, Faster
Gross rental yield: discover which properties are good to invest in
Knowing the gross yield of rental properties allows the real estate agent to offer valuable financial data to both buyers and sellers. This parameter, which is calculated by dividing the expected annual income from the rental of the property by its market value, gives a clear indication of the potential profitability of the investment.
For sellers, knowing the gross rental yield can help price the property competitively and attract potential investors. On the buyer's side, the gross rental yield helps evaluate the profitability of an investment. That is, the real estate agent can advise a buyer on which rental properties would yield a higher or faster ROI.
