Is Google's search algorithm a secret?

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Google's search algorithm isn't entirely secret. Specific details regarding search updates are confidential. However, Google provides general guidance on its ranking factors without revealing all the details.

What is RankBrain?

RankBrain is an artificial intelligence (AI) algorithm that Google uses to improve its SERPs.

Before RankBrain, Google matched words in a user's search query to words on web pages to find and display the right information to users.

Thanks to RankBrain, Google can process words and contexts like humans telegram data do. This is why Google's SERPs have become smarter and more precise in presenting the most relevant results.

What are Panda and Penguin in SEO?

Panda and Penguin are Google algorithms that aim to improve search quality.

Panda focuses on content quality. It penalizes low-quality and duplicate content while rewarding original and valuable content. Penguin, on the other hand, targets link quality. It penalizes sites with spammy backlinks.

We hope this article helped you learn how to monitor Google algorithm updates on WordPress. You may also want to check out our guide on using AI for SEO on WordPress or the best SEO checker and site analysis tools .

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