Through marketing automation tools, we can extract information from individuals who participate in automation flows. This is yet another task for a robot.
The robot can go through the database in order to group sufficiently similar individuals and, with these groupings, build clusters, which, if generalized, can become target personas for marketing actions.
Error detection in strategies and use of suggestion systems
An individual who does not represent a persona may end up falling into an automation flow that was not intended for them, characterizing an error or deviation.
This deviation can be detected guatemala mobile database based on the data extracted by the algorithms. A Robot that maps individuals into defined personas and quantifies the number of individuals compatible with a given persona to which that flow applies can be used as an efficiency metric for that campaign and help improve the strategy of a given automation flow.
Notifications and reporting automation
A robot can be specified to monitor metrics and KPIs in real time. This monitoring, in addition to allowing real-time notifications to managers according to predefined events (achievement of goals and risk values), provides input for reports that can be generated automatically through an algorithm that accumulates the history of these events and creates graphical representations.
So, did you manage to understand a little more about what internet algorithms and robots are? Leave your comment here and share this article with your friends.
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