What are these people paying for
Posted: Tue Apr 22, 2025 6:30 am
4. Nike acquires Digital Sneaker & Fashion Collectibles Site RTFKT
NFTs come in many forms, from apes to yachts to life-sized 3D video sculptures. With the NFT market reaching an estimated $22 billion, another new type of NFT is becoming a hot trend and is being added to the list: sneakers. Nike recently announced the acquisition of RTFKT Studios, which, in the brand’s own words, “ uses the latest game engines, NFTs, blockchain authentication, and augmented reality combined with manufacturing expertise to create one-of-a-kind sneakers and digital products .” RTFKT partnered with teenage artist FEWOCiOUS to sell real and virtual sneakers, successfully selling finland phone number lead approximately 600 pairs of NTFs in 6 minutes, netting over $3.1 million at the time. The acquisition is another step in accelerating Nike’s digital transformation, expanding its digital footprint by serving consumers at the intersection of sports, creativity, gaming, and culture.
Using Wearable NFTs to Drive High Sales Growth for Sneakers
Some people may wonder, "NFTs?" In fact, the development of AR in recent years has rebuilt our perception of "reality", so applying AR to NFT is a move to unleash its potential. AR NFT can open doors for various industries such as art exhibitions, game ecology, home decoration, fashion houses, etc. Especially for luxury fashion brands, AR NFT uses the power of virtual try-on solutions to help consumers view digital work and try out anytime, anywhere through smart devices, greatly enhancing purchase decisions.
NFTs come in many forms, from apes to yachts to life-sized 3D video sculptures. With the NFT market reaching an estimated $22 billion, another new type of NFT is becoming a hot trend and is being added to the list: sneakers. Nike recently announced the acquisition of RTFKT Studios, which, in the brand’s own words, “ uses the latest game engines, NFTs, blockchain authentication, and augmented reality combined with manufacturing expertise to create one-of-a-kind sneakers and digital products .” RTFKT partnered with teenage artist FEWOCiOUS to sell real and virtual sneakers, successfully selling finland phone number lead approximately 600 pairs of NTFs in 6 minutes, netting over $3.1 million at the time. The acquisition is another step in accelerating Nike’s digital transformation, expanding its digital footprint by serving consumers at the intersection of sports, creativity, gaming, and culture.
Using Wearable NFTs to Drive High Sales Growth for Sneakers
Some people may wonder, "NFTs?" In fact, the development of AR in recent years has rebuilt our perception of "reality", so applying AR to NFT is a move to unleash its potential. AR NFT can open doors for various industries such as art exhibitions, game ecology, home decoration, fashion houses, etc. Especially for luxury fashion brands, AR NFT uses the power of virtual try-on solutions to help consumers view digital work and try out anytime, anywhere through smart devices, greatly enhancing purchase decisions.