What Metrics to Look at for SERP Competitor Analysis?

chameli · Post by **chameli** » Tue Apr 22, 2025 9:45 am

To make the most out of SERP competitor ranking analysis,
Chinese Overseas Africa Number Data pay close attention to the following key metrics:

1. Keyword Rankings
The priority metric is understanding which keywords your competitors rank for, and on what positions. Focus on keywords that drive high traffic and conversions.

2. Domain Strength
A higher Domain Strength typically correlates with better rankings. Understanding your competitors’ Domain Strength can reveal how much effort they’ve put into link-building and overall domain health.

To check the Domain Strength of any competitor, head to our Backlink Research Tool and add a competitor's URL.

Our tool will show you detailed backlink metrics including:

Domain Strength
Page Strength
Backlinks
Referring Domains
Top Pages