Checklist: How to Build a Job Function Segmented Campaign

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In B2B marketing, targeting the right audience is everything. Generic email campaigns that rely on broad demographic data often fail to resonate with decision-makers. Instead, leading companies segment their campaigns based on job functions—ensuring emails reach professionals with relevant responsibilities and priorities.

A job function segmented campaign improves:

Personalization and engagement rates.

Conversion rates by delivering role-specific solutions.

Brand credibility and trust among industry professionals.

This checklist will guide you through every step of kucoin database building a role-based segmented campaign, from audience selection to execution and optimization.

1. Define Your Target Job Functions
Before crafting your campaign, identify the roles that align with your product or service.

Research Job Roles Relevant to Your Offering
If selling marketing automation tools, target CMOs, Marketing Managers, and Performance Analysts.

If promoting cybersecurity solutions, focus on CTOs, IT Directors, and Security Architects.

If offering HR technology, engage with HR Directors, Talent Acquisition Managers, and Employee Engagement Specialists.