WhatsApp Data for Intent-Based Ad Retargeting
Posted: Tue May 20, 2025 6:54 am
Traditional retargeting is based on page views or cart abandonment. But WhatsApp behavior is a far better signal of real purchase intent.
How to Set It Up:
Tag high-intent actions in WhatsApp:
“Send catalog”
“I’m ready to buy”
“How much is shipping?”
Sync tags to Meta’s Custom Audiences via:
Zapier + Meta Events
Segment + Facebook Conversions API
Build dynamic ad audiences:
Show testimonials to hesitant buyers
Offer flash discounts to high-score leads
Retarget no-replies with “Still interested?” ads
These ads are lower cost and higher conversion because intent data is already filtered by chat.
37. Using WhatsApp Data to Influence Product Development
Smart brands are greece whatsapp number data using WhatsApp as a product feedback loop to drive real improvements.
Methods:
Track most-used complaint keywords (e.g., “slow”, “too small”, “don’t fit”)
Tag requests by category (new features, sizing, color)
Use quick-polls to test product ideas
Funnel data to product teams via dashboards
Example:
70% of WhatsApp users asked for “green color” → next launch includes it → announce via same WhatsApp list → instant validation and sales
How to Set It Up:
Tag high-intent actions in WhatsApp:
“Send catalog”
“I’m ready to buy”
“How much is shipping?”
Sync tags to Meta’s Custom Audiences via:
Zapier + Meta Events
Segment + Facebook Conversions API
Build dynamic ad audiences:
Show testimonials to hesitant buyers
Offer flash discounts to high-score leads
Retarget no-replies with “Still interested?” ads
These ads are lower cost and higher conversion because intent data is already filtered by chat.
37. Using WhatsApp Data to Influence Product Development
Smart brands are greece whatsapp number data using WhatsApp as a product feedback loop to drive real improvements.
Methods:
Track most-used complaint keywords (e.g., “slow”, “too small”, “don’t fit”)
Tag requests by category (new features, sizing, color)
Use quick-polls to test product ideas
Funnel data to product teams via dashboards
Example:
70% of WhatsApp users asked for “green color” → next launch includes it → announce via same WhatsApp list → instant validation and sales