Key Areas to Address:
Posted: Tue May 20, 2025 7:33 am
Consent Management
Only collect WhatsApp numbers via explicit opt-in (e.g., checkbox, double opt-in).
Keep a record of consent timestamp and source.
Data Retention Policies
Auto-purge iran whatsapp number data inactive contacts after X days (e.g., 180).
Anonymize conversation logs after analysis.
GDPR/CCPA Readiness
Allow data deletion on request.
Provide users with “What we know about you” on demand.
Use a dedicated DPO or privacy officer.
Messaging Frequency Control
Build in anti-fatigue rules (e.g., no more than 2 promotional messages per week).
Let users easily opt down instead of only opting out.
Trust = Conversions. Use compliance as a brand strength, not a constraint.
42. Executive Dashboards for WhatsApp Marketing Performance
CMOs and Growth Heads need to see results without swimming in raw chat logs. Build visual dashboards that map WhatsApp behavior to revenue KPIs.
Only collect WhatsApp numbers via explicit opt-in (e.g., checkbox, double opt-in).
Keep a record of consent timestamp and source.
Data Retention Policies
Auto-purge iran whatsapp number data inactive contacts after X days (e.g., 180).
Anonymize conversation logs after analysis.
GDPR/CCPA Readiness
Allow data deletion on request.
Provide users with “What we know about you” on demand.
Use a dedicated DPO or privacy officer.
Messaging Frequency Control
Build in anti-fatigue rules (e.g., no more than 2 promotional messages per week).
Let users easily opt down instead of only opting out.
Trust = Conversions. Use compliance as a brand strength, not a constraint.
42. Executive Dashboards for WhatsApp Marketing Performance
CMOs and Growth Heads need to see results without swimming in raw chat logs. Build visual dashboards that map WhatsApp behavior to revenue KPIs.