Using Generic Content Everywhere
Posted: Wed May 21, 2025 3:41 am
Many marketers make the mistake of pushing the same blog post, email, or ad copy verbatim across channels, ignoring the unique audience and format requirements of each.
How to Avoid:
Customize your content to fit each channel’s style and audience expectations. For example, transform a detailed whitepaper into an infographic for Instagram, a short video for Facebook, and an in-depth article for LinkedIn. Tailoring content increases engagement and shareability.
Mistake 8: Ignoring Video and Interactive Content
As digital trends evolve, static content alone is less compelling. Overlooking video and interactive local marketing email database elements means missing out on higher engagement and conversion rates.
How to Avoid:
Incorporate videos, live streams, webinars, quizzes, and polls into your multi-channel strategy. Videos can explain complex products quickly, while interactive content encourages active participation and provides valuable data for lead scoring.
How to Avoid:
Customize your content to fit each channel’s style and audience expectations. For example, transform a detailed whitepaper into an infographic for Instagram, a short video for Facebook, and an in-depth article for LinkedIn. Tailoring content increases engagement and shareability.
Mistake 8: Ignoring Video and Interactive Content
As digital trends evolve, static content alone is less compelling. Overlooking video and interactive local marketing email database elements means missing out on higher engagement and conversion rates.
How to Avoid:
Incorporate videos, live streams, webinars, quizzes, and polls into your multi-channel strategy. Videos can explain complex products quickly, while interactive content encourages active participation and provides valuable data for lead scoring.