Not sure where to start? Learn about social media KPIs to review your options.
Posted: Tue Dec 17, 2024 6:05 am
You can conduct the audit all at once or break it down into italy whatsapp number listsmall tasks over several days. For step-by-step instructions, follow our 5-day social media audit process.
2. Get clear on next year’s goals and KPIs
Before the new year, consider what you want to accomplish from January to December 2025.
If your business goals have changed, your social media goals will probably need to change, too. You may have focused on creating brand awareness as a primary goal in 2024, with KPIs around follower count and video views. In 2025, you might need to shift your goals towards nurturing your community, driving sales, or increasing event sign-ups.
1-Jun-30-2024-03-03-49-9914-PMFirst, align your goals with your marketing team’s or overall business’s goals. Then, figure out the strategies and KPIs to measure performance throughout the year.
3. Send your January self some love
You don’t need all of Q1’s content ready by Thanksgiving, but it’s a good idea to have at least the first two weeks of January content prepared, created, and scheduled.
January gets busy. Planning meetings, full inboxes, new strategies and tactics to wrap your head around. Make room for Q1’s big-picture thinking by front-loading your busy work in Q4.
Here are a few tips for drafting January content:
Repurpose what you can. Pull up your top-performing posts from previous months and put a New Year’s spin on them.
Account for post-holiday consumer behavior changes, like New Year’s resolutions or spending restrictions.
Aim for content needing less engagement moderation, especially during your personal time off. Avoid controversial posts for best results.
Schedule content in advance using tools like Loomly. You can always adjust the posts or timing later, but you’ll breathe easier over the holidays knowing your content is ready without you.
Get a full list of social media post ideas to use in January.
2. Get clear on next year’s goals and KPIs
Before the new year, consider what you want to accomplish from January to December 2025.
If your business goals have changed, your social media goals will probably need to change, too. You may have focused on creating brand awareness as a primary goal in 2024, with KPIs around follower count and video views. In 2025, you might need to shift your goals towards nurturing your community, driving sales, or increasing event sign-ups.
1-Jun-30-2024-03-03-49-9914-PMFirst, align your goals with your marketing team’s or overall business’s goals. Then, figure out the strategies and KPIs to measure performance throughout the year.
3. Send your January self some love
You don’t need all of Q1’s content ready by Thanksgiving, but it’s a good idea to have at least the first two weeks of January content prepared, created, and scheduled.
January gets busy. Planning meetings, full inboxes, new strategies and tactics to wrap your head around. Make room for Q1’s big-picture thinking by front-loading your busy work in Q4.
Here are a few tips for drafting January content:
Repurpose what you can. Pull up your top-performing posts from previous months and put a New Year’s spin on them.
Account for post-holiday consumer behavior changes, like New Year’s resolutions or spending restrictions.
Aim for content needing less engagement moderation, especially during your personal time off. Avoid controversial posts for best results.
Schedule content in advance using tools like Loomly. You can always adjust the posts or timing later, but you’ll breathe easier over the holidays knowing your content is ready without you.
Get a full list of social media post ideas to use in January.