The industrial purchasing process can be promoted on social media using its own weapons. The key is not to use the same strategies that are used with mass consumption products, which are largely based on impulsive and emotional purchasing. Thanks to the different digital tools, it is possible to communicate the differential value of the most complex products and services, and show users what uses and benefits they have.
Locating potential customers and creating conversations with them will allow us to gain more insights into the problems and difficulties they face, thus being able to attack their pain points more effectively.
How to prepare a social media strategy for an industrial company
These are the essential steps to follow before new zealand telegram mobile phone number list implementing any social media strategy for an industrial company:
Define the company's ideal buyer personas in great detail.
Set SMART goals: specific, measurable, achievable, relevant and time-bound.
Plan content and create an editorial calendar.
Create a corporate blog to share company knowledge and information about its products and services.
Ultimately, decisions in industrial companies are also made by people. And these people are not so different from the public in other sectors. Time passes, and millennials are no longer just juniors and are now fully integrated into responsible jobs. More than 50% of B2B purchasing decisions are currently made by people under 34 years of age .
These generations cannot imagine their lives without social media, they barely pay attention to traditional media and 93% of their purchasing decisions are influenced by social media ( Socialnomics 2020 ). This also applies to their professional activity.
Turning customers into brand advocates
When a company is present on social media with a clear strategy focused on its buyer persona , it can convert followers into customers and customers into brand advocates.
