google shopping ads serp

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Advertisements for purchase of goods
As the name suggests, these ads feature information about a specific product (name, image, link to your store, or price) and appear on various platforms such as Google Images, Google Search, and Google Search Partners.

Widely used by eCommerce store owners, Shopping ads for products are served through a linked Google Merchant Center account.

2. Showcase Shopping Ads
Similar to buy ads for products, buy ads for storefronts highlight something more than regular ads. These ads highlight relevant information around the displayed ads for various related products.

However, the nature of these ads is to show results when people search for more general terms (such as secondary keyword searches) rather than searching directly for one specific product.

These ads are most often used by people who want to advertise a particular brand or represent a business that deals in a particular range of products.

3. Advertisements in local directories
LCAs are ads that typically appear on various websites and apps. Created using the local catalog ad feed, these ads highlight various products and their availability in the store.

The nature of LCA makes them widely used by e-commerce stores, typically those dealing with clothing and technology.

4. TrueView for shopping (YouTube)
This type of Google ad is useful when creating video malta phone number list ad campaigns. These ads connect viewers with the products on offer and create interactive video ads that educate shoppers about a specific product and encourage them to buy.

Built on existing Merchant Center product data, these ads help users create up to 6 different shopping cards that will appear simultaneously above the video ad. Users can also filter their inventory or include specific products in the video ad.

5. Smart Shopping Campaigns
These ad types are automated advertising campaigns that use product shopping ads and display ads (including remarketing display ads) to deliver relevant results.

The nature of these ads allows them to automatically place ads and use keyword bidding to promote relevant products across Google networks using the Google feed.

Above, we have listed all the ad types present in Google Shopping Ads that you can use depending on your requirements. Now you know about the different ad types, but if you don’t understand how the platform works, things can get complicated!

So let's take a look: