However the primary goal of Reach

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So in this post, I’m going to walk you through:

A refresher on the “click-to-call” call to action for Facebook ad campaigns.
How to set up click-to-call ads using the Reach and Website Traffic campaign objectives.
Recommendations for which campaign to use to achieve your Facebook advertising goals.
If you are interested in driving more calls, read on to learn how to set up click-to-call ads using jamaica phone number lead each of these campaign objectives to get your target audiences to quickly, easily, and affordably, call you.

What are Facebook click-to-call ads?
Before we dive in, let’s cover exactly what click-to-call ads are. Facebook click-to-call ads allow a user to click directly on your ad through their mobile device and connect with you by phone. This ad type and “Call Now” call-to-action button option have been available for quite some time through Facebook’s Reach campaign objective. campaigns is to reach as many people as possible within your target audience and at the lowest cost; so these users may not always be the most likely to take the desired actions—such as clicking the ad to visit a landing page, calling you, or opening up their wallets to make a purchase—that we may see more often with other Facebook campaign objective types and optimization settings.

Speaking of Facebook Ad optimization, have you tried out the Facebook Ads Performance Grader?