This strategy not only served the purpose of making the app more popular among

[DonalCerry]

the customers but also targeted people who were interested in availing convenient transportation services. The success of this location-based marketing campaign was evidenced by the growth of the venezuela mobile phone numbers database number of rides during the events and the response from the users who enjoyed the personalized promotions.

Sephora: In-Store Experience Enhancement
Location-based marketing
Location-based marketing has been used by Sephora, a beauty products selling company, to improve the experience of its customers in the stores. The brand also used the beacons in its stores where they were able to send notifications of offers, products, and beauty tips to customers’ handheld devices while in the store.

This approach not only enhanced customer traffic but also made the shoppers spend more time in the store and they get to look at products and services that they may not have noticed. The average transaction value and the customer satisfaction scores were higher after the campaign had been run.

[yadaysrdone]

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