What is the one tool used by virtually everyone, regardless of age, with near-zero open and engagement rates? WhatsApp!
It is a means of communication that can be used with great profit also by companies ( and also by local companies, we have already talked about it ), which responds to some characteristics that are particularly valuable in a business perspective. Let's see these characteristics, also common to WhatsApp...
Message timing, using the most effective tools
Delivering the right message through the right channel at the right time is essential , despite the challenges posed by data fragmentation.
WhatsApp has the “superpower” of being read in a much more timely manner, almost “live”, compared to other means of communication (e.g. e-mail).
Centrality of the user experience
An excellent UX is crucial for all brands: a negative mexico whatsapp number data experience can also compromise the perception of a great product or a reliable company.
This certainly applies to the client's website, but also to other external communication channels.
From this point of view, WhatsApp is a powerful tool because it is simple, immediate, does not require instructions or explanations: users already know how to use it, they feel at ease.
Reducing the user's cognitive effort through intuitive, familiar and relevant interfaces increases loyalty and reduces the distrust of potential customers.
It allows you to monitor different phases of the sales process
In the early stages of the marketing funnel, it is more effective to monitor the overall perception of the brand rather than tracking individual users. Cross-channel communications, messages useful for disambiguation .
As users become more convinced and informed, each interaction must be personalized, grouping users and optimizing communications in an increasingly specific and “one to one” manner.
The configurable automations in WhatsApp allow for both qualitative and quantitative communications , without having to divide user groups “by hand”, without having to customize messages each time, etc.
Dynamic customer classification allows you to fully optimize message personalization, with a clear improvement in conversions.
The ultimate goal is to create a customer journey so seamless it’s almost invisible.
There are several “market” reasons why a WhatsApp Automation strategy could be extraordinarily useful for a business/professional.
It is an immediate, timely communication channel.
It is widespread in a pervasive way: 90.3% of Italians with access to the web use it (with ease) (source We Are Social 2024 ).
It offers rapid customer care options, with the possibility of exchanging images/videos.
Depending on the type of business, however, there may be further peculiarities.
1 Why should your e-commerce have a WhatsApp Automation tool?
2 This also applies to B2B companies and professionals
3 Setting up WhatsApp Automation Tools: The Main Features
4 How much does a Marketing Automation strategy with WhatsApp cost?
4.1 Where to start when thinking about WhatsApp Automation strategy?
4.2 Supporting you on your WhatsApp Automation journey
