Placements: You can choose the websites and sections of websites where you want your ad to appear.
Topics: This allows your ads to be published on sites that cover topics that are the same, similar, or related to your brand or product.
Custom Audiences: Combining your list of telegram users in new zealand target audience's interests and the websites they usually visit. You can enter up to ten traits that characterize your buyer persona to ensure maximum accuracy and maximize the chances of achieving conversions.
Remarketing : This involves delivering a new advertising impact to users who have previously visited your website but have not converted, a segment with great potential value since they are at a more advanced stage of the buyer's journey. The personalization of these campaigns can reach very high levels: showing a product that they have visited or even reminding the user that they have abandoned an abandoned cart in your e-commerce. At BCM Marketing we always recommend carrying out remarketing campaigns due to their very affordable costs and high notoriety.
Demographics: geographic, age and language segmentation to adapt your message as much as possible to the user's interests. This type of segmentation is practically essential in all display marketing campaigns.
Finally, another form of segmentation is exclusions, which allow you to specify which keywords, locations, interests, remarketing users or demographic characteristics you want to avoid in your campaign.
The Google Display Network offers a wide variety of ad formats and sizes. It's a lot of effort to design a specific creative for each of the banner types. The good news is that you can skip this part thanks to responsive ads.
With this feature, you only have to upload photos and texts in different sizes and lengths, and Google will take care of combining them with each other to adapt them to each space in which your display advertising appears.
Are you thinking about launching a display advertising campaign for your business? If you feel overwhelmed by the number of options offered by Google Ads and want to make sure you don't waste your investment, contact us and we will design a campaign tailored to your budget and needs.
