Open Finance and Full Connectivity

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The challenge: A fintech wants to offer investment services integrated with its users' banks, but it faces fragmented systems, poor interoperability, and limited visibility into financial data.

The Salesforce solution: Thanks to its open architecture and API integration, Salesforce facilitates connection with third parties and external platforms, enabling a truly Open Finance environment . This allows for the construction of connected financial ecosystems where data flows securely and usefully, benefiting both companies and customers.

5. Trust as a digital currency
The challenge: Customers feel insecure about providing their personal and financial information in a new banking app. The lack of transparency in the handling of their information leads them to bulgaria email list the process. Another common scenario is during debt collection or renegotiation processes: when customers receive generic or untimely communications, such as impersonal collection notices or poorly timed reminders, trust quickly erodes. Even when approaching a customer to make a payment promise, many customers face cumbersome procedures with unclear interest rates, conditions, or consequences.

The Salesforce solution: Salesforce offers a comprehensive approach to strengthening digital trust. From compliance with regulations like GDPR and local data protection laws to full traceability of customer consent and granular access management, the platform ensures a transparent and controlled environment.