Which Includes Users Placed in Certain Categories

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Target for Placement on the Site : This Type of Campaign Leaves the Advertiser, the Brand Interested in Promoting Itself Online, Total Freedom Regarding the Sites on Which to Publish Their Ads. Being Able to Target Not Only the Target Audience but Also the Websites on Which to Make the Ad Appear, the Effect of Display Advertising Can Increase Exponentially.interest Targeting : This Form of Display Advertising Allows You to Target Users Based on the Interests They Express Online, So You Can Carefully Profile the Users to Whom You Want to Show Your Ad. There Are Two Types of Interest Targeting: Affinity Audience Segmentation, Based on Their Lifestyle Interests, Trends They Follow, and So on; and in-market Audience Segmentation, Which is Users Who Have Already Made Their Purchasing Intent Known, for Example by Browsing Review Sites or Having Searched for the Prices of a Particular Product.


Contextual Targeting : This Type of Display Campaign Uses Keyword thailand phone number list Research to Find Relevant Websites on Which to Show Ads. The Keywords Used in the Campaign Are Used as a Basis for Scanning the Content of Web Pages in Search of Relevant Sites .topic Targeting : the Topic Targeting Typical of This Last Type of Display Campaign Allows the Advertiser to Express a Preference With Respect to Specific Topics That the Web Pages on Which the Ad Will Be Published Will Have to Deal With.display Campaigns: Graphic of Person Promoting Using a Microphonehow to Measure Resultskeeping Track of the Results of Display Advertising Campaigns is Essential to Be Able to Deepen Our Knowledge of Our Target and Modify and Improve the Campaigns to Make Them Increasingly More Effective.



Here Are the Metrics to Keep an Eye on When Evaluating Your Display Campaigns:impressions : the Theoretical Value of the Reach of the Message Conveyed by the Ad ;ad Viewability : the Value That Indicates Whether a Banner is Considered Viewable or Not as Defined by Organizations Such as Iab and Mrc. Today, an Ad is Considered Viewable if at Least of Its Pixels Are in View for Second or Seconds for Videos ;banners Seen : the Banners That the User Sees ;click : Value That Demonstrates the Reading of the Banner ;bounce Rate : the Bounce Rate on the Landing Page.