Content calendar, campaign calendar: potato potato?

[arzina566]

not only build on, but also earn a lot from. But you need a long breath for that. If you want to end up in the long-term memory of your target group, you have to invest time and money. You can't do it with one or two campaigns at peak times. Moreover, it costs you a lot of money due to the great competition. This requires an integral strategy, in which all marketing disciplines complement each other perfectly throughout the year: campaign thinking. But how do you ensure that you safeguard that strategy? Exactly, by setting up a campaign calendar!


In this article I will take you through the differences between a campaign calendar and a content calendar, I will tell you more about why content is not always the leading lady and paid does not always have to give the starting signal, and you will learn how to get started with campaign thinking yourself. This way you will soon work efficiently with uk telegram data your marketing team on a brand that stands!


Content isn't always the leading lady, but neither is paid
Why a campaign calendar?
Provide a workable variant for the specialists
How to create a campaign calendar?
Stay focused on results and collaboration
Content calendar, campaign calendar: potato potato?
Seriously, another new term? It never ends. In the marketing world, the terms are flying around your ears. Often so many different ones that, if you are not in that marketing world, you completely lose track. Because isn't one calendar the same as the other? What are those differences then?



I understand your confusion all too well. The main difference between a content and a campaign calendar is that a campaign calendar is a fusion of all marketing disciplines. This allows you to collaborate integrally at a strategic level and really get the most out of it. In addition, a campaign calendar provides a nice overall picture. It is therefore ideally suited for strategy & management. You often see Hub and Hero content (from the 3H model , ed.) in this.

Calendar on tablet.